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SEO Site Audit Tool

Learn what Kyni's site audit checks — titles, meta descriptions, word count, schema, Core Web Vitals — and how to fix detected issues automatically.

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SEO Audit

The Kyni SEO Audit analyzes your entire site and identifies optimization opportunities. It’s your starting point for understanding your SEO health.

What the audit checks

The audit examines:

Technical SEO

  • Site speed and Core Web Vitals
  • Mobile responsiveness
  • XML sitemap presence
  • Robots.txt configuration
  • SSL/HTTPS implementation
  • Redirect chains
  • Broken links

On-page optimization

  • Title and meta description length
  • Heading structure (H1, H2, H3)
  • Keyword coverage
  • Image alt text
  • Internal linking structure
  • Content length and readability

Site architecture

  • URL structure and slugs
  • Duplicate content detection
  • Canonicalization
  • Language and hreflang tags
  • Structured data (schema markup)

Content quality

  • Keyword clustering
  • Content gaps (keywords you don’t cover)
  • Cannibalization (same keyword in multiple articles)
  • Outdated content detection

Authority signals

  • Backlinks and referring domains
  • Domain authority estimate
  • Brand mentions
  • Social signals

Run an audit

  1. Go to your site’s Audit tab
  2. Click Start Audit (or Run New Audit if you have previous results)
  3. Kyni will scan your site (usually 2–5 minutes)
  4. You’ll see results grouped by category

Interpreting the results

Overall score

Your site gets a score from 0–100:

  • 90–100: Excellent (continue optimizing, but you’re in good shape)
  • 70–89: Good (fix some issues, but ranking is possible)
  • 50–69: Fair (address critical issues to compete)
  • Below 50: Poor (major work needed before expecting rankings)

Issues and opportunities

Each audit section shows:

  • Critical issues (fix immediately—they block ranking)
  • Important issues (high priority for ranking improvements)
  • Minor issues (nice to fix, but lower priority)

Examples of critical issues:

  • No title tag or meta description
  • Very slow page speed
  • Mobile responsiveness problems
  • Duplicate content across pages
  • Missing XML sitemap

Examples of important issues:

  • Short or weak meta descriptions
  • Missing image alt text
  • Poor heading structure
  • Few internal links
  • Low keyword placement

Taking action

For each issue, Kyni shows:

  • What’s wrong — the specific problem
  • How it impacts SEO — why it matters
  • How to fix it — recommended solution

Auto-fixes

Some issues can be fixed automatically:

  • Adding alt text to images
  • Fixing title/meta descriptions
  • Improving heading structure (for WordPress)

Click Fix to apply auto-fixes. Kyni handles the technical work.

Manual fixes

Some issues require manual action:

  • Site speed (contact host or developer)
  • Content rewrites (rewrite sections for clarity)
  • Structural changes (reorganize site architecture)

For each, Kyni provides clear instructions.

Comparing audits over time

Each audit is saved as a historical snapshot. You can:

  1. Go to Audit History
  2. See previous audit dates and scores
  3. Click a previous audit to compare
  4. View what improved and what got worse

Tracking improvements over weeks/months shows your SEO progress.

Language-specific audits

If you have multiple languages:

  1. Go to the language selector
  2. Run audit in each language
  3. Each language gets its own score and recommendations

Issues in one language may not appear in another (e.g., poor German heading structure doesn’t affect English SEO).

Fixing your score

Here’s a priority order for improvements:

Week 1 (Critical)

  • Add missing title tags and meta descriptions
  • Ensure HTTPS/SSL is enabled
  • Fix mobile responsiveness
  • Improve site speed (at least get Core Web Vitals into “passing” range)

Week 2–4 (Important)

  • Add missing alt text to images
  • Improve heading structure
  • Add internal links between related articles
  • Expand short/weak content

Month 2+ (Nice to have)

  • Add structured data (schema)
  • Optimize images further
  • Improve readability scores
  • Build more comprehensive content

Audit refreshing

Re-run audits to track progress:

  • After changes: Run audit 1–2 weeks after making improvements to see impact
  • Seasonally: Run every 3 months to stay current
  • Before big launches: Audit before publishing major content

You can re-run audits as often as needed to track your SEO progress.

Benchmarking

Your audit score is relative to:

  • Your site’s size and type
  • Your niche (competitive niches are harder to win)
  • Your existing domain authority

Don’t compare directly to other sites—focus on improving your own score over time.

Auto-fix credits

Some auto-fixes use credits (depending on the fix type). You’ll see the credit cost before applying:

  • Image alt text generation: Free
  • Title/meta optimization: Free
  • Schema markup addition: Free
  • Complex rewrites: May use credits

Always approve before applying.

Troubleshooting

Audit is slow:

  • Large sites (10,000+ pages) take longer
  • Kyni will tell you the estimated time
  • You can close the page while it runs

Results seem inaccurate:

  • Audits are sampled (not every page is checked)
  • Some data requires 24–48 hours from Google
  • Re-run after making changes to see updates

Can’t find a specific issue:

  • Use the search/filter to find issues by keyword
  • Some issues only appear for specific page types
  • Contact support if something seems wrong

Next steps